A candy manufacturer once told me that American chocolate preferences fall along geographic lines. Those on the East and West coasts prefer dark while Southerners go for milk. He was mum about Midwesterners.
Scharffen Berger is showing Bay Area chocolate snobs they ought to reconsider their alliances.
The company has released a line of four new bars: two darks and two milks.* While the dark chocolates are as great, it’s the milks that sent me rushing to the supermarket for graham crackers and marshmallows.
There are two versions: plain milk chocolate and milk chocolate with toasted coconut and macadamia nuts. Both are 33% cacao, creamy and a little caramel-y. Because I like “stuff” in my candy, I go for the Hawaiian-inspired one. Finely chopped macadamia and toasted coconut are scattered throughout giving a little crunch and chew to each bite. The flavor is predominately toasted coconut, so if you're a Mounds fan, you'll dig it.
These new bars are part of Scharffen Berger's targeted San Francisco ad campaign “Wonderfully Complicated.” In it, locals explain their personalities in chocolate terms i.e. “I’m sharp, velvety, and enticing.”
If you want to be featured, here’s what to do:
1. snap a selfie
2. Add #wonderfullycomplicated
3. Share it publicly on Instagram
If you don’t want to participate, just buy a bar. Your roasted marshmallow could use a new friend.
* New bars include the following:
72% Signature Dark Chocolate
33% Smooth Milk Chocolate
72% Dark Chocolate with Pistachios and Sea Salt
33% Milk Chocolate with Toasted Coconut and Macadamia